|
Our advertising and marketing departments are committed to helping system operators with the growing market for adult programming. System operators who pro-actively market our adult networks find that their penetration rates increase dramatically. In most cases, system operators report that adult movie subscriptions receive 300% to 400% greater take-up rates than regular movies. X Broadcasting's marketing staff will provide you with the information and materials necessary to promote our channels and programming in a manner that is both effective, yet sensitive to subscriber perceptions and community standards. We provide several marketing tools including:
- Monthly Promotional Interstitial and Barker Spots.
- Print and Graphic Support.
- Internet Web Support.
- Direct Mail.
- Other Promotions.
- System CSR Training
Monthly Promotional Interstitial and Barker Spots
Every month, our marketing and broadcast teams produce network promotional tapes. These tasteful interstitial reels consist of fresh advertising highlighting a host of new movie premieres and star spotlights for the upcoming month. The promotional spots are designed for open air placement and feature a stylish new look that appeals to the growing adult market as well as the traditional adult buyer. Our promotional segments allow for custom insertion of ordering details, retail rates, demographics, channel locations, and hours of availability. In addition, each spot is available with a 5 second generic tag to allow for easy customization. We recommend that these spots be used for barker channel insertions and cross channel placement for maximum effectiveness.
Print and Graphic Support
X Broadcasting provides a monthly kit including detailed schedules, movie descriptions, and information on specific promotions and special programming highlights. In addition, we provide camera-ready ad mattes suitable for program guides, as well as magazine and newspaper usage. Each kit has several different style and application mattes; pre-launch teaser ads, launch ads, generic ads, text only ads, premiere movie ads, feature star ads, special feature ads, and seasonal ads.
Internet Web Support
X Broadcasting maintains an extensive Internet site list that enjoys thousands of hits daily. Visitors to the site can obtain up to the minute program listings, program and studio information, view video clips, view our pay sites for downloads, choose to buy or rent programming and even log onto streaming internet web locations of our channels. There is always something new at X Broadcasting and each day we add information for regular users and viewers of our programming and information.
Direct Mail
A full color direct mail piece is available to operators launching X Broadcasting's products. This attractive mailer is customized specifically for your unique system needs and is designed to introduce your viewers to X Broadcasting's adult programming. Specific or special layouts can be created on an individual basis.
Other Promotions
Affiliates are encouraged to implement creative and new promotions on a local level. Local radio stations, gentlemen's clubs, and sports bars are often eager to help you promote X Broadcasting and our many channels and products. X Broadcasting's marketing and advertising staff will work directly with your in-house marketing department to further promote X Broadcasting, Hustler TV, Red Light District TV, Vixxxen TV and Sex Machine. Whether you need support with custom graphics or help with a customized campaign, our extensive knowledge base is at your disposal as are our people.
System Training
The adult market has some unique marketing challenges. X Broadcasting's sales and marketing experts are happy to help you to train and educate your sales and customer service staff when you launch X Broadcasting's products. Our extensive experience in the adult industry will assist in insuring your success in this profitable niche market.
|
